Facebook & Instagram Ads · Setup Guide
Follow each step in Meta Ads Manager. Copy the values directly into each field. Don't change the objective — App Installs is critical for iOS campaigns. Meta is already connected on AppsFlyer as a SAN partner, so installs will attribute automatically.
Campaign Name
FreshFridge — App Installs Meta — Jul 2026
Buying Type
Auction
Campaign Objective
App Promotion → App Installs
Campaign Budget
Daily Budget: €20–€30/day to start
Advantage+ Campaign Budget
ON (let Meta distribute across ad sets)
Ad Set Name
FreshFridge — Broad — iOS — IE+UK
Conversion Location
App
App
FreshFridge (iOS App Store)
Optimization Goal
App Installs
Placements
Advantage+ Placements (let Meta choose) OR Manual: Facebook Feed, Instagram Feed/Stories/Reels
Location
Ireland, United Kingdom
Age
18–44
Gender
All
Detailed Targeting
Cooking, Meal prep, Grocery, Zero Waste, Home Organization, Budgeting
Device
iOS only — iPhone only
Bid Strategy
Lowest Cost (let Meta optimize)
Schedule
Run continuously from today
Ad Format
Video (9:16 vertical, 15–30 sec) or Single Image (1:1)
Ad Creative
Upload your FreshFridge promo video or image
Primary Text
Never waste food again! Track expiry dates, get AI recipes, and save money every month. 🧊
Headline
FreshFridge — Your Smart Fridge Companion
Call to Action
Install Now / Download Now
App Store Destination
Auto-selected from your Meta app settings
Targeting Strategy
Primary Age
25–35 (budget-conscious young adults)
Start Location
Ireland + UK (familiar, English-speaking market)
Device
iPhone only (your app is iOS-first)
Detailed Targeting
Cooking, Meal Prep, Grocery, Zero Waste, Home Organization, Budgeting
Retargeting
Create a custom audience from app events after 50+ installs
📱 Meta App Settings (one-time)
Before launching, ensure your Meta app is configured in the Meta developer portal: your iOS App ID, App Store ID, and the AppsFlyer Meta App ID must match. Meta is already connected on AppsFlyer as an active SAN partner — no extra SDK needed.