FreshFridge · Ads Manager Setup Guide
Follow each step below in TikTok Ads Manager. Copy the values directly into each field. Don't change the objective — App Installs is critical for iOS campaigns.
Campaign Name
FreshFridge — App Installs Jun 2026
Advertising Objective
App Promotion → App Installs
Campaign Budget
Daily Budget: €20–€30/day to start
Budget Optimization
Campaign Budget Optimization (CBO) — ON
Ad Group Name
FreshFridge — Broad — iOS — Ireland
App
FreshFridge (iOS App Store)
Placement
TikTok only (uncheck Pangle & Global App Bundle)
Location
Ireland, United Kingdom, United States, Australia
Language
English
Age
18–44
Gender
All
Interests
Food & Drink, Health & Fitness, Home & Garden, Lifestyle
Device
iOS — iPhone only
Optimization Goal
App Install
Bid Strategy
Lowest Cost (let TikTok optimise)
Schedule
Run continuously from today
Ad Format
Single Video (9:16 vertical, 15–30 seconds)
Identity
FreshFridge TikTok Page or Spark Ads
Call to Action
Download Now / Install Now
Destination URL
https://apps.apple.com/ie/app/freshfridge/id6775534279
Targeting Strategy
Primary Age
25–35 (budget-conscious young adults)
Start Location
Ireland + UK (English-speaking, familiar market)
Device
iPhone (your app is iOS-first)
Interest Audiences
Cooking, Meal Prep, Grocery, Zero Waste, Home Organization
Retargeting
Add pixel / app event later to retarget lapsed users
Afghan Community
Diaspora in IE / UK / DE / NL — your app supports Dari & Pashto
Ad Group Name
FreshFridge — Afghan Diaspora — iOS
Location
Ireland, United Kingdom, Germany, Netherlands (large Afghan diaspora hubs)
Language
English (TikTok auto-reaches Dari/Pashto speakers via content signals)
Age
18–44
Gender
All
Interests
Cooking & Recipes, Halal Food, Family & Parenting, Religion & Spirituality, News & Politics, Grocery
Device
iOS — iPhone only
Optimization Goal
App Install
Bid Strategy
Lowest Cost
🎬 Creative Tips
💡 Full targeting tip: TikTok doesn't list "Afghan" as a built-in interest. The algorithm finds the community for you when your creative is in Dari/Pashto and references Afghan food & culture. Keep targeting broad by location + interests and let the content do the filtering.